The Skoda Centre in Gothenburg opened its doors at the end of May 2019. A showroom built entirely according to Skoda's new digital concept and the first facility of its kind in the whole of the Nordic region.

XYZDP, together with Din Bil Gothenburg, SENAB, and Skoda Sweden, have developed this pilot project spanning 3000 square meters.

Here, showrooms coexist with a workshop for servicing and repairing passenger cars, as well as a large area for used car sales. The environment is playful with warm wood tones and a vibrant color scheme to reflect Skoda's personality.

The interior is bright and appealing with several inviting areas where visitors can learn more about Skoda, sit down with a cup of coffee, or test-drive a car. The space is open and bright, with new digital modules and flexible furnishings creating a modern facility that is ready for the future!