XYZDP had the honour of designing an innovative and exclusive full-service facility for the Spanish brand Cupra and their new concept Garage.

The first in Sweden was Frontbilar in Gothenburg, and with an impressive ceiling height, space was created while visible installations and a dark colour scheme suit the design concept reflecting industrial elegance.

The raw architecture is softened by warm wooden elements in the interior concept furniture. A large glass wall with black mullions separates part of the showroom and creates a unique and exclusive atmosphere. Customers can relax with a coffee in the comfortable lounge area in the middle of Cupra Garage while waiting for their car.

The aesthetically appealing concept also extends into the office space to create an attractive workplace. The goal of Cupra Garage is to transition from a traditionally static showroom to a relaxed experience centre where sustainable architecture meets raw elegance.